I have been exploring the work of Shoshana Zuboff.
It's part of the reading around the D3 project that has been funded by ERASMUS+
Surveillance of our lives is an everyday experience, and this is being monetised.
This residual data can be used to predict the behavior of the internet user. Internet advertisements can, therefore, be used in a very targeted and effective way. A completely new business model is born: "surveillance capitalism."
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